Marketing Manager

PORTSMOUTH, NH

The Role:

  • This pivotal position is responsible for driving the company’s marketing efforts through data-driven content development, sales enablement, and inbound marketing strategies

  • You will play a significant role in developing content that is used to engage our target personas and verticals, designing sales collateral that supports business development efforts, and optimizing our website to drive top-of-funnel pipeline growth

  • Identify co-marketing/partnership opportunities and develop joint campaigns

  • Publishing on and managing the company’s blog, social channels and newsletters

  • Develop governance to enable content that is consistent with our brand voice, style, and tone to be published on a well thought-out editorial calendar

  • Use analytic tools to determine which content, media and messaging is most effective for target personas and market segments - and adjust marketing efforts accordingly

 

Requirements:

  • Passion for writing, art, and trail-blazing

  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven. You rely on data to drive decision-making

  • 7+ years of social media marketing, content creation and branding

  • Editorial mindset that seeks to understand what audiences consume and how to create it

  • Expert at creating content for the web, social media platforms, and growing a social audience

  • Expert at customer and audience engagement

  • Ideal candidate will have agency experience or experience working with more than one operating company or product/brand

 

What You can Expect at ARTBnk:

  • You'll help shape our market launch! Your well-informed opinions aren’t just welcome, they're expected

  • You will work with industry luminaries and get to help mold a company and remold an industry

  • Get in on the ground floor of an exciting start-up!  We reward employees who meaningfully contribute to our success with increasing leadership, responsibility and incentives

  • This position is located in our flagship office in Portsmouth, NH, but, for the right candidate, we are open to discussing a combination of remote and in-person work

  • Benefits package includes paid time off, healthcare and, 401k