BOSTON / PORTSMOUTH
This pivotal position is responsible for driving the company’s marketing efforts and managing external contractors (and eventually in-house marketing staff). Your key objective is to help ARTBnk ramp revenues quickly and economically.
You will report directly to COO and interface with the company’s leadership team, as well as ARTBnk’s external PR agency.
You will develop content that is used to engage our target personas and verticals, design sales collateral that supports business development efforts, and optimize our website to drive top-of-funnel pipeline growth.
Additional marketing activities you will manage include (digital and traditional) campaign development and roll-out, advertising and media placement, and management of the company’s blog, social channels and newsletters.
You will develop guidelines and governance for content to ensure a consistent ARTBnk brand voice, style, and tone to be published on a carefully planned editorial calendar.
Using analytic tools, you will determine which content, media and messaging is most effective for target personas and market segments - and adjust ARTBnk’s marketing efforts accordingly.
You will assist business development efforts by identifying co-marketing/partnership opportunities and driving joint campaigns.
Passion for writing, art, and trail-blazing
A dual-minded approach: A creative, out-of-the-box thinker that is also methodical and disciplined about execution
Adept with analytic tools (such as Google Analytics Solutions), a data-driven approach to marketing activities, and a talent for driving big results on a small budget
Expert at creating content for the web, social media platforms, and growing an engaged social following
Editorial mindset for crafting marketing messages that resonate with different audiences
Collaborative in approach, strongly self-motivated, driven to succeed, and a team player
Exceptional prioritization, contact-switching, and follow-thru skills
Experience building and managing a team of marketing creatives and working with both in-house and external talent
7+ years digital and traditional marketing experience
Ideal candidate will have agency experience or have worked with more than one luxury product/brand, and have a network of freelance writers and designers
What You can Expect at ARTBnk:
You'll help shape our market launch!
You’ll be an integral part of a team of industry luminaries and get to help mold a company and remold an industry
Get in on the ground floor of an exciting start-up! We reward employees who meaningfully contribute to our success with increasing leadership, responsibility and incentives
This position is located in our flagship Portsmouth, NH office, but, for the right candidate, we are open to discussing a combination of remote and in-person work
Competitive compensation, including salary, equity, paid time off (PTO), and medical, dental, and vision insurance.