Marketing Director

BOSTON / PORTSMOUTH

The Role:

  • This pivotal position is responsible for driving the company’s marketing efforts and managing external contractors (and eventually in-house marketing staff).  Your key objective is to help ARTBnk ramp revenues quickly and economically.

  • You will report directly to COO and interface with the company’s leadership team, as well as ARTBnk’s external PR agency.

  • You will develop content that is used to engage our target personas and verticals, design sales collateral that supports business development efforts, and optimize our website to drive top-of-funnel pipeline growth.

  • Additional marketing activities you will manage include (digital and traditional) campaign development and roll-out, advertising and media placement, and management of the company’s blog, social channels and newsletters.

  • You will develop guidelines and governance for content to ensure a consistent ARTBnk brand voice, style, and tone to be published on a carefully planned editorial calendar.

  • Using analytic tools, you will determine which content, media and messaging is most effective for target personas and market segments - and adjust ARTBnk’s marketing efforts accordingly.  

  • You will assist business development efforts by identifying co-marketing/partnership opportunities and driving joint campaigns.

 

Requirements:

  • Passion for writing, art, and trail-blazing

  • A dual-minded approach: A creative, out-of-the-box thinker that is also methodical and disciplined about execution

  • Adept with analytic tools (such as Google Analytics Solutions), a data-driven approach to marketing activities, and a talent for driving big results on a small budget

  • Expert at creating content for the web, social media platforms, and growing an engaged  social following

  • Editorial mindset for crafting marketing messages that resonate with different audiences

  • Collaborative in approach, strongly self-motivated, driven to succeed, and a team player

  • Exceptional prioritization, contact-switching, and follow-thru skills

  • Experience building and managing a team of marketing creatives and working with both in-house and external talent

  • 7+ years digital and traditional marketing experience

  • Ideal candidate will have agency experience or have worked with more than one luxury product/brand, and have a network of freelance writers and designers

 

What You can Expect at ARTBnk:

  • You'll help shape our market launch!  

  • You’ll be an integral part of a team of industry luminaries and get to help mold a company and remold an industry

  • Get in on the ground floor of an exciting start-up!  We reward employees who meaningfully contribute to our success with increasing leadership, responsibility and incentives

  • This position is located in our flagship Portsmouth, NH office, but, for the right candidate, we are open to discussing a combination of remote and in-person work

  • Competitive compensation, including salary, equity, paid time off (PTO), and medical, dental, and vision insurance.